LG's Transparent OLED TV: Is It Actually Sold in New Zealand?

Yes, LG's see-through television is a real, shipping product — not a concept demo. It's also one of the most expensive TVs you can buy, and getting one to New Zealand takes more than a trip to Noel Leeming.

What the LG Signature OLED T actually is

The LG SIGNATURE OLED T (model OLED77T4) is a 77-inch 4K OLED panel that can switch between a fully transparent glass-like state and a normal opaque TV picture, using a motorised black contrast screen that rises behind the panel when you want a conventional viewing experience. It pairs with LG's Zero Connect box, which sends video and audio to the panel wirelessly so the screen itself only needs a power cable. It runs LG's Alpha 11 AI processor and webOS, the same smart TV platform used across LG's regular OLED lineup.

In transparent mode it's genuinely see-through — you can read text on paper held behind it — which makes it more of a design statement or retail display piece than a lounge-room telly. LG markets it as a piece of "art glass" as much as a screen.

How much does it cost?

LG began taking orders for the OLED T in the US at US$59,999 (roughly NZ$100,000 at July 2026 exchange rates). In Australia, LG launched it at AU$74,999. Neither of those is a typo — this sits well above LG's standard 77-inch Signature OLED range, which runs a few thousand dollars, because you're paying for the transparent-glass engineering and the wireless box, not just picture quality.

Is it sold in New Zealand?

Not through LG New Zealand's normal retail channel as of July 2026. LG NZ's website lists its standard OLED, QNED and Signature ranges, but the transparent OLED T does not appear as a stocked NZ model — it has so far been launched market-by-market (US, South Korea, parts of Europe, and Australia) rather than globally. That means Kiwi buyers currently have two realistic paths: wait for an official NZ launch, which typically follows 6–12 months after a US/Australia rollout for LG's high-end Signature products, or import through a specialist AV dealer that handles grey-market or cross-border Signature orders — which adds freight, GST at the border, and voids any local warranty support.

Given the Australian price point already sits near AU$75,000, importing one privately from the US or Australia would also mean absorbing shipping for a fragile 77-inch glass panel, which is a genuinely risky proposition for a screen this expensive.

Should you actually consider one?

For 99% of buyers, no — a regular LG C-series or G-series OLED delivers a dramatically better price-to-performance ratio and normal local warranty support. The OLED T is aimed at architects, retail installations, and buyers who want a genuine design centrepiece rather than the best possible picture. Picture quality in opaque mode is good but not class-leading compared to LG's dedicated flagship G5 Signature OLED, because some panel brightness and contrast is traded off to make the transparent trick work.

What we'd watch for

If LG brings the OLED T to New Zealand officially, expect it through specialist AV retailers rather than big-box stores, likely priced above $90,000 once local margin and GST are factored in. We'll update this post if that changes.