Samsung S99H OLED Rumours: Everything We Know
Samsung hadn't put a number above the S95 tier before, so when leaks pointed to a mysterious new "elite" OLED ahead of CES 2026, it stood out. The S99H is now official — here's how the confirmed spec sheet compares with what leakers guessed.
What's confirmed
Confirmed
Samsung unveiled its 2026 OLED lineup at CES 2026 with four tiers — S85H, S90H, S95H and the new flagship S99H — replacing last year's S95F at the top. The S99H ships in 55, 65, 77 and 83-inch sizes, using QD-OLED panels on the smaller sizes and LG Display's Tandem W-OLED panel on the 83-inch model, all with 4K resolution and 165Hz refresh rate.
Confirmed
Samsung claims up to 35% higher brightness than the outgoing S95F, plus Glare Free 3.0 anti-reflection coating, wireless One Connect box support, Eclipsa Audio, HDR10+ Advanced, Dolby Atmos, Tizen OS 10.0, and up to seven years of OTA software updates. UK pricing was confirmed at £2,499 (55"), £3,199 (65"), £4,199 (77") and £5,999 (83"); US pricing at US$2,500, $3,400, $4,500 and $6,500 respectively.
What's reported (analyst / supply-chain sourced)
Reported — TechRadar
TechRadar's pre-CES leak coverage first flagged Samsung's "mysterious new elite model" months before the official reveal, correctly anticipating a tier above the S95 line rather than just a spec bump within it.
Reported — What Hi-Fi?
What Hi-Fi?'s hands-on testing said the S99H "outshines" the outlet's current Award-winning TV in several areas, a notably strong endorsement that suggests the brightness and colour gains aren't just marketing claims.
Reported — Gizmochina
Gizmochina's coverage of the metal-framed design change noted it runs against the ultra-thin, bezel-less trend most rivals are chasing, framing it as a deliberate premium-material choice rather than a cost-driven one.
Twisti's opinion
Opinion
Samsung expanding its Art Store to OLED for the first time is the detail worth paying attention to — it signals Samsung is now confident enough in burn-in mitigation to put static imagery on its own flagship panel, which says more about long-term reliability than any brightness number. Based on UK and US pricing, expect NZ pricing for the 55-inch S99H to land somewhere around $4,500-$5,000 once local retailers confirm RRP.
What we'll update
We'll update this page with official NZ pricing once Samsung New Zealand lists the S99H locally, and if any additional screen sizes are added.
Compare Samsung OLED prices in NZ
Twisti tracks pricing across Samsung's OLED range so you can compare tiers before buying.
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